There seems to be a trend emerging after films like Supersize Me captivated audiences – people are making and watching documentaries about food, how it is made and how it affects our bodies. 
The most recent addition to this collection of films is Food, Inc. which takes a close look at food production in the United States.  I haven’t seen it yet but, from what I’ve read, it looks like this movie shows audiences the price we actually pay in order to have low-cost food. 
Of course, the large American food producers were pretty upset about the film and its …read more

According to BrandWeek, the Chipotle Mexican Grill chain has partnered with Magnolia Pictures, Participant Media and River Road Entertainment to promote the documentary, Food, Inc… the chain will sponsor free screenings of the film in 32 cities across the country. It will also place promotional material in all of its more than 860 restaurants.”
Watch this trailer to understand why Food Inc. is a seemingly unlikely promotional vehicle for a fast food chain:

See the free screening schedule and read more about the Chipotle/Food Inc. promotional partnership on Chipotle’s Food Inc. page.
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