TH Sit Down with Patagonia Founder

Ali — Thu, 14 Feb 2008 16:26:02 +0000

Remember Patagonia’s Footprint Chronicles? This is the company’s online portal where consumers can track the environmental impact of selected goods. That’s not the only green move or motivation behind Patagonia and TreeHugger has gone in-depth with founder Yvon Chouinard to find out more. The two part interview is available on TreeHugger Radio and in print here and here.

Post from: EveryJoe

Patagonia’s Footprint Chronicles: Tracking Environmental Impact of Consumer Goods

Ali — Sat, 02 Feb 2008 05:41:11 +0000

Outdoor clothing & gear maker Patagonia sells products for adventure, travel and exploration. They’ve got a new adventure for consumers to consider: track the path of their goods from source to shelf.

The Footprint Chronicles follows featured Patagonia products from harvest to finished product accounting for the travel, CO2 emissions, waste generated and energy consumed along the way – the environmental footprint of their goods.

Each highlighted product is accompanied with the “Good”, the “Bad”, company thoughts on the process and a request for your opinion on Patagonia’s manufacturing methods. Greenwashing it is not. Instead Patagonia offers a transparency that is rare in retail.

Environmental responsibility is not a new concept at Patagonia. The company’s mission is to: build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. With Footprint Chronicles, consumers can see for themselves how Patagonia is striving to keep that mission alive.

Via ENN

Post from: EveryJoe

Patagonia’s Footprint Chronicles: Tracking Environmental Impact of Consumer Goods

EveryJoe » Footprint-Chronicles

TH Sit Down with Patagonia Founder

Patagonia’s Footprint Chronicles: Tracking Environmental Impact of Consumer Goods