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My wife found out today that Häagen Dazs is not in fact a foreign brand of ice cream. In fact, it was started in New York over 50 years ago and given a name intended “to convey an aura of the old-world traditions and craftsmanship” the owner hoped to emulate. Now, whatever the merits of that particular ice cream, foreign-sounding names are a popular strategy here in the US. In fact, it’s so popular that Wikipedia has an entire entry dedicated to it.
For anyone with a passing knowledge of languages in which the umlaut appears, the name seems unlikely …read more