Our guest blogger today, brand catalyst Nina Burokas, looks at the blogging question every business owner needs to be able to answer.
What’s your blogging ROI?
And does it really matter?
Biz Blogging…WORKS. It is of…MONUMENTAL IMPORTANCE. (Or can be.)
- Tom Peters, Foreword to Naked Conversations
Last year, ProBlogger picked up a conversation thread off Debbie Weil’s BlogWriteforCEOs and proclaimed “Blogger achieves 5000% ROI from Blogging”(!!), sparking a conversation – and controversy – that continues today. Calculation details aside (the data cited actually translate into a 500,000% return) ProBlogger’s conclusion that a compelling ROI is the best …read more

I’m working with some colleagues on a couple of business initiatives and as a keen blogger I am naturally thinking about how to use blogs to help with the marketing.
And precisely because I am a blogger and I read and comment on other blogs, check my RSS readers regularly, listen to podcasts and am generally an engaged social networking, social computing person, I need to be careful not to project my interests and enthusiasms unthinkingly onto our target audience.
Some research would help.
So I was interested to pick up on a couple of blog posts about the Social Technographics® report issued …read more