Huddle House CEO Phil Greifeld on franchising during a recession, and the benefits of the Huddle House franchise opportunity.
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Now, my inner smartass urges me to lead with a cynical comment, something like:  You defended our Homeland…  Now you can clean it!
But the franchise marketer in me applauds the professional, well-conceived presentation and the all-out commitment to implementation (including dedicated program graphics, dedicated website, Twitter and FaceBook accounts, panel of judges, 4th of July timing, and PR rep Lisa Sperling’s contacting me via email & Twitter) that Maid Brigade demonstrates.  Kind of military in its roll-out.
And since I’ve used up my quota of military smart-ass comments with my recent Send Jared to Gitmo campaign (SUBWAY: Send Jared to Gitmo!, …read more

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Tell us about your franchise opportunity by leaving a comment below.
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-  Come back next Tuesday and do it again!
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Carl’s Jr. is kicking buns with this viral video promoting their Portobello Mushroom Burger… to the tune of 3.3 million views last week alone.
According to this post on Ad Age:
Carl’s Jr. tapped YouTube’s No. 2-most-subscribed channel, from a comedy group called Nigahiga, to push its new portobello-mushroom burger — and it has paid off, in 3.3 million views last week, according to Visible Measures data compiled for the weekly Viral Video Chart. And this is no subtle, where’s-the-brand sponsorship. The (burgerless?) burger is in just about every frame, and when it’s not, they’re talking about it.
The Carl’s Jr. performance was …read more

Fast food icon and head of the burger franchise mogul Jack Box has been tragically struck by a bus in the company’s current darkly comic viral video series.
The breaking news and ongoing coverage of the traumatic event is being playfully deployed through online social media outlets including YouTube, flickr, Twitter, blogs and elsewhere.
Here are the first three faux-amateur videos in the series are featured on franchise marketing blog FranchisorMarketing.com:
Jack in the Box Icon Hit by Bus: Official Statement
Jack in the Box Icon Hit by Bus: Phil Speaks Out
Jack in the Box Icon Suffers Massive Head Trauma
Feel free to leave well …read more

(Franchise Pick)  In order to increase share of mind (an oxymoron?) from the fickle but vast demographic of male morons* age 15 – 28, Pizza Hut engaged the services of the aptly named Mediocre Films to create a viral YouTube video.  The video, creatively named and exclamated Kicked Out of Pizza Place! is a huge hit on YouTube, having been viewed by 300,000+ morons (Watch below to make it 300,001+) and being awarded a prestigious 4.5 out of 5 moronic stars from the 4000 who could figure out how to vote.
Call me a purist, but I prefer my obnoxious, juvenile …read more

There are abundant low-to-no-cost opportunities to get word out about your franchise business and your franchise opportunity.  All you’ve got to do is get relentless and get in touch!  Here are four opportunities franchisors and franchisees should immediately seize:

Wanted:  New Franchisors for PR Co-op Venture
 

Got a Top New Franchise?Top New Franchises is looking for promising new franchises opportunities to highlight in a major publicity initiative in 2009.  Get the word out about your new or emerging franchise program as part of an innovative campaign.
To learn more about the 2009 PR promotional program designed specifically for new and emerging franchise …read more

(FranchisePick.Com) Today, Franchise Pick hits the tough, meaningful questions on everyone’s minds. Namely:
CAN FAKE BOOBS SELL REAL FRIES?
CAN FAKE HAIR SELL REAL FRIES?
CAN FAKE WOMEN SELL REAL FRIES?
Canadian fast food restaurant New York Fries will be able to tell us shortly. They’ve launched a series of print ads featuring fries juxtaposed with fake boobs, fake hair and fake people to communicate that their fries are preservative-free. The ads run throughout Canada into 2009.
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Franchisees, …read more

Source:  Vista Lodge Franchisee Converts & Redeems Failing Franchise Raj and Pina Kshirsagar are creating a true entrepreneurial franchise success story, first buy growing a successful convenience store to the point where they could finance the purchase of an ailing Travellodge location.  The couple have won the Sales & Marketing award from Vista Hospitality Solutions of Tennessee the past two years.  Read how hard work, relationship building, and more hard work enabled them to create an award-winning success story of their successful Vista Lodge franchise:
Read Vista Lodge Franchisee Converts & Redeems Failing Franchise
at Franchisee Marketing.
WHAT DO YOU THINK? ARE YOU FAMILIAR …read more

Source: Franchise Marketing: Success Secrets of a Sir Speedy Franchisee
Tequesta, FL Sir Speedy franchise owner Richard Goldberg. Goldberg recently won the Sir Speedy Century Club award, for the fifth year in a row. The award recognizes the 100 highest-grossing franchises in the company’s worldwide network of 800 print shops. The elite Century Club award is based on 2007 revenues.
A post on Franchisee Marketing includes some great ideas that you can steal , borrow learn from. His approach? “Goldberg says he tries to do is serve as more than just a vendor slapping ink …read more