The story of the Lacey, WA Pizza Time franchise owner who supposedly made its employees work without heat has quickly become a case study in PR crisis management.  The pizza shop owners have been vilified by hundreds of angry comments online, and threatened with boycotts and picket lines.  Neither the franchisees nor the corporate office has issued a statement nor responded in any meaningful way.
The business guru bloggers of b5 Media’s Bizzia channel have been volunteering their tips and advice in comments and posts.  In the BrandCurve post Pizza Time, or Hypothermia Time?, Katherine Liew discusses three options the owners …read more

There are abundant low-to-no-cost opportunities to get word out about your franchise business and your franchise opportunity.  All you’ve got to do is get relentless and get in touch!  Here are four opportunities franchisors and franchisees should immediately seize:

Wanted:  New Franchisors for PR Co-op Venture
 

Got a Top New Franchise?Top New Franchises is looking for promising new franchises opportunities to highlight in a major publicity initiative in 2009.  Get the word out about your new or emerging franchise program as part of an innovative campaign.
To learn more about the 2009 PR promotional program designed specifically for new and emerging franchise …read more

In a recent post on BrandCurve, Susan Gunelius wrote:
How to you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is about”). According to AdFreak, each person who makes it through the 42.6 acre maze will receive a coupon for a free latte, mocha or cappuccino specialty coffee from McDonald’s.
The A-maizing McDonald’s ad is a year-long promotional sponsorship of The Maize at Benson Farms. A short drive from …read more