Source:  Vista Lodge Franchisee Converts & Redeems Failing Franchise Raj and Pina Kshirsagar are creating a true entrepreneurial franchise success story, first buy growing a successful convenience store to the point where they could finance the purchase of an ailing Travellodge location.  The couple have won the Sales & Marketing award from Vista Hospitality Solutions of Tennessee the past two years.  Read how hard work, relationship building, and more hard work enabled them to create an award-winning success story of their successful Vista Lodge franchise:
Read Vista Lodge Franchisee Converts & Redeems Failing Franchise
at Franchisee Marketing.
WHAT DO YOU THINK? ARE YOU FAMILIAR …read more

Source: Franchise Marketing: Success Secrets of a Sir Speedy Franchisee
Tequesta, FL Sir Speedy franchise owner Richard Goldberg. Goldberg recently won the Sir Speedy Century Club award, for the fifth year in a row. The award recognizes the 100 highest-grossing franchises in the company’s worldwide network of 800 print shops. The elite Century Club award is based on 2007 revenues.
A post on Franchisee Marketing includes some great ideas that you can steal , borrow learn from. His approach? “Goldberg says he tries to do is serve as more than just a vendor slapping ink …read more

In a recent post on BrandCurve, Susan Gunelius wrote:
How to you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is about”). According to AdFreak, each person who makes it through the 42.6 acre maze will receive a coupon for a free latte, mocha or cappuccino specialty coffee from McDonald’s.
The A-maizing McDonald’s ad is a year-long promotional sponsorship of The Maize at Benson Farms. A short drive from …read more