In this week’s Monday Media Marketing Minute, we’re starting a series for the next few weeks on using social media to get publicity.
This week, why social media is a great PR tool.
And it’s served up in less time than it takes to have one of your interns get you a chai tea latte!

Have you tapped into the world of social networks yet? If not you should give it some thought.
Facebook, one of the biggest names in social media these days, has partnered with Visa. If you join the Visa network application on Facebook, you’ll get $100 in free Facebook advertising.
This bonus is for the first 20,000 small business owners who apply.
These kinds of tools are very useful for small business owners, and Facebook reports that 80,000 small businesses are using their site already.
You really can’t beat free publicity these days, so take advantage of it while you can! Grab your piece of …read more

It’s important to make your business visible, in your community and beyond. After all, when people are looking to buy products or services, they usually opt for the business they remember seeing or hearing about.
Use the following ideas to market your business, create visibility, and drive more customers to your doors.
1.) Launch an event – An event can be as small as a dinner party or as large as a banquet. Events create publicity and give the news a reason to mention your business.
2.) Business gifts – Business gifts are a constant reminder to people long after a campaign …read more

Getting publicity for your business can seem like a challenge. How do you publicize your company although nothing you would consider newsworthy has happened? The answer is you make something that would typically not be too important or newsworthy seem like it is. If it seems newsworthy or interesting to an editor or a journalist, it is likely your company name will end up with a story in a media outlet.
So what are some of your options?

Focus on the person. The impact of an event is rarely about the event, it is about who is affected. Human-interest stories get featured …read more

I was reading an article on startup needs over at the Portland Business Journal. Wil Schroter offers some great necessities for anyone starting a business.
But it got me thinking…
Since a marketing strategy is essential – and money is always tight, what can a startup do to market itself on a small budget.
Here are my top low-cost ideas:

Create a blog and post at least three times a week. Talk about trends, ideas and helpful tips to help your target prospect. And don’t forget to comment on other people’s blogs that reach your target audience.
Let your story be heard by getting some …read more

In this week’s Monday Media Marketing Minute, I’m sharing the results of a recent survey about using photos in press releases – and what you should do IF you decided to use them.
All in less than three minutes!
And if you like this, then sign up for my weekly ezine, which shares tons more publicity ideas that will help you attract customers and clients. Go to http://www.beheardsolutions.com