In this week’s Monday Media Marketing Minute, I share some of the hot topics news organizations always cover.
Listen in to find out how you can craft stories journalists and reporters will love to cover.

In this week’s Monday Media Marketing Minute, I share some secrets of using LinkedIn to get more publicity and free marketing to your perfect target customer.
And don’t forget: this month’s Penny Pinching Publicity is all about social media and how to use it to get free PR. Check it out.

I just presented “Promoting your webinar: Using free publicity to attract more targeted participants”  at one of ReadyTalk’s exclusive webinars.
Some of the things I discussed included:

When to get started promoting so you get the best publicity results
The top 5 ways to reach your target market
The number one mistake most people make when marketing their webinars
How to utilize Web 2.0 strategies to attract even more people

Now you can view the recording for free. Go to: http://www.readytalk.com/web-seminar-series/detail.php?id=766

Should I email a reporter?
It’s one of the most common questions I get when I teach and  coach small business owners about publicity.
Find out my answer, by listening to this week’s Monday Media Marketing Minute.

In less time than it takes to grab a chia tea latte, you can get a real buzz by listening to the Monday Media Marketing Minute.
This week’s episode:  Reporters have a special file of experts – and you need to be in it, if you want media coverage.  Find out exactly what it is – and how to become part of a reporter’s little black book.
Need more free publicity advice? Then check out my spring cleaning closeout sale.
Get 3 ebooks for the price of two:
That’s only $19.90 for three content rich ebooks that can help you with your publicity.
You’ll get:
Be …read more

In less time than it takes to stand in line and place your order at your local coffee jangout, you can learn a quick tips to build a real buzz.
This  week, I’m sharing my secrets to connect with an editor after your send them a pitch.

National Small Business Week is April 21-25. This year, the government has set up a three-day event in Washington D.C. as well as events in NYC, and even created a website for this year’s festivities at www.nationalsmallbusinessweek.com where you can register for events.
Even if you can’t attend the festivities, there are other ways you can participate that could help you personally.
For example, piggyback on the holiday by creating a giveaway or discount in honor of the week. Send out a press release to tell the world. It’s a win-win situation. You’ll reach out to new potential customers, who will get …read more