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Wednesday, February 10th, 2010

Oxfam, Send a Cow and Rice

November 28, 2007 by Rachel  
Filed under Marketing

Oxfam, Send a Cow and Rice

If you want to do more than just buy (or receive) those faintly naff Christmas presents, then 2 charities may have an answer for you.
Oxfam in the UK is running a heavy poster and TV campaign called Oxfam Unwrapped, encouraging you to send send presents such as dung, condoms or loos to places around the world. A nice ad and there’s a fun set of outtakes available on the site.

The Send to a Friend app on the site has a nice twist, sending a funny little personalised note that should have you smiling. They’ve not made it …read more


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