Freshii: More than just Lettuce

The quick but healthy lunch destination Lettuce Eatery recently rebranded as Freshii.
They needed to be consistent with their offering, and by expanding to provide snacks, wraps and soups, a name change is in order. Proprietary research at Name Development shows that “more than 300 companies in the US change their name over the course of a year because they have outgrown it.”

NameWire.com, Name Development’s blog, reported on the reason to rebrand. “The name change is mainly due to Matthew Corrin, who originally wanted to be the “Starbucks of Salads,” but slowly widened his positioning to offer healthy meals and snacks. …read more