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Wednesday, December 16th, 2009

Name Brands Win

April 28, 2009 by Ellen Ewart  
Filed under Marketing

Name Brands Win

A good friend of mine is an avid recreational sports player in his community. He plays basketball, beach volleyball and ultimate. Apart from his competitive nature, what he’s most intense about is his refusal to call the sport “Frisbee.”
The game itself (with rules much like football) is called “ultimate” but the act of throwing a round, flat object is called “flying disc.”
So why is it that Frisbee is so much more universally known that “flying disc”?
From The Great Idea Finder:
A baker named William Russel Frisbie, of Warren, Connecticut, and later of Bridgeport, came up with a clever marketing idea back …read more


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