Geek Marketing

Reading Steve Rubel’s ode to the Geek Marketer I was struck by how my own role over the years has echoed the characteristics he talks about. I’ve often had to sit between groups, bridging the knowledge and experience gap, so much that for many years I’ve described my job as a translator. My last job meant I dealt with internal marketing teams, internal and external technical teams and external advertising/marketing agencies – Diageo had the set up where the agency designed a website and built content and presentation layers but Diageo actually built the websites and managed the …read more