NBC Universal has been trying to increase its presence and foothold in the female market for some time.  Last year, NBC Universal bought the iVillage network of websites for women, so acquiring Oxygen seems like an intelligent next step.  NBC Universal plans to extend the reach of Oxygen and cross-promote its products and services through its various channels to more effectively reach the coveted female audience.

What do you think of NBC Universal’s plans to acquire Oxygen Media?  Are you surprised that Oprah and her team agreed to the sale?  It seems like a natural step in NBC Universal’s long-term strategy, and I’d be surprised if the acquisition was not a success for them.  Oxygen has a strong brand presence thanks to Opray Winfrey’s involvement.  It remains to be seen how that brand will change once NBC Universal takes Oprah’s place.

Post from: EveryJoe

NBC Universal to Buy Oprah’s Oxygen