“Bush to Cede Power to VP During Colonoscopy”
July 20, 2007 by Susan Gunelius
Filed under Marketing
There are so many things wrong with this headline from an Associated Press article published earlier today. My problem isn’t with the words in the headline, but what those words are telling me.
First, I published a post about Dick Cheney and his negative and questionable personal and political brand last month. Knowing that he will be in charge of the country for even a minute is disturbing. His branding has really hurt him in the eye of public opinion in recent months.




