The most common question when talking to companies who are new to using social media on the web is about control, about how they can control what is being said about the brand, how to keep everything on message keep it nice and tidy. They have not yet grasped the reality.
YOU CANNOT CONTROL WHAT PEOPLE SAY ABOUT YOUR BRAND
That’s just a little reminder; you never could control it, people where always free to say what they wanted. Yes, they would often talk about what you were doing and often only knew small elements of the whole picture, the stuff …read more

I can’t decide whether the Golden Jigsaw is evil or brilliant. I think it’s a little of both. For the user, this is an online treasure hunt – get the clue, find a website, find a jigsaw piece. First to find all 1000 pieces wins $1million.
But there’s far more to it than this. This is a online marketing deal through and through. Each of the 1000 pieces is being sold to websites, for ever increasing prices. There are 1000 pieces to be sold, 980 at a fixed price, a further 10 to be auctioned and …read more