Microsoft Clicks on DoubleClick Opportunity

A little bit of rumbling in the acquisitions department at Microsoft today. Or at least we can expect there to be with recent news stories about Microsoft putting its eyes on online advertising company DoubleClick. Could this be what Microsoft needs to help it put up a better fight against Google’s AdSense and Yahoo’s online advertising revenue streams?
The DoubleClick brand, AdCenter, hasn’t been much of a competitor to the big boys, but a buyout from Microsoft could be what both companies have needed to get a little bit further up the ladder of online advertising. Supposedly, the price tag of $2B from private equity firm Hellman & …read more