The Trakkboard application is developed on the Adobe AIR platform and is a quick download and install from the Trakkboard website. The Trakkboard application provides the opportunity to combine data from different websites into a single report, allowing you to see patterns across a group of similar websites perhaps.

For example, you can group and manage your e-commerce website traffic together into reports and compare how each site is doing compared to each other. Seeing spikes or traffic patterns in one could provide details on how to optimize or improve traffic patterns on your other sites.

Extending the dashboard theme, you can build as many dashboards for data analysis as you would like at once. I’ve been a user of Woopra for awhile and I’ve really enjoyed their desktop application, I’m hoping Trakkboard will extend that same type of functionality to me with all of my Google Analytics information.

Post from: EveryJoe

Trakkboard Analyzes Your Google Analytics

I’ve been using Twitterfeed for quite awhile now and have it running on a number of different blogs for clients. I’m not the only one using the tool either, as you can see from the graphic above they’re pushing thousands of feeds through the tool.

With all that traffic, they’re also releasing some additional features for users.

Twitterfeed now provides the opportunity for you to publish to more than just your twitter account. You can also publish to Pubsubhubbub, Facebook and incorporate Google Analytics along the way.

Getting your message out there and the data to find out what’s sticking to the wall per se shouldn’t be any easier. Twitterfeed is delivering it all.

A quick review of the simple, basics is that you can tweak the feed to add a prefix or suffix to each tweet and schedule them so that they publish at pre-determined times around the clock.

If you’re not already using it, go take a look at Twitterfeed and see what you’ve been missing.

Post from: EveryJoe

Twitter Feed Buzzing Along

Ever since Google Analytics became free, more and more webmasters have been counting on it as their sole stats provider and like any other free service out there, users start to realize that you always get “what you pay for” and in this case it is a very unreliable platform. As noted by Chrissy Icamina, web producer for FHM Philippines, “It’s quite inconvenient because my fellow producers and I file weekly reports of our statistics, and inaccurate statistics render our reports useless.”

I find it hard to believe that a world renown magazine relies on this platform for such reports, and am personally using two different ones (Google Analytics and a paid service) for my analytics, but these problems play directly to the hands of Microsoft and their new Gatineau platform.

Post from: EveryJoe

Google Analytics Keeps Dissapointing

The project, titled Gatineau (for now), will be released in an Alpha 1 version by the end of summer and has some promising features which should make Google scared, very scared. According to a Microsoft engineer, “Beta 1 will include the ability to segment data by both age and gender buckets, so you can get more of an idea of what kind of visitors you have.”

DAVEN who had a chance to preview this new tool called it “kick arse awesome” and added “Google Analytics is pretty darn good and the interface is rocking, But Microsoft is going to give you reports and visualisations that you haven’t seen before and data about you visitors like age and gender, seriously you just can’t get that data in any other service. I’m not saying Bail on Google Analytics run them both side by side then choose.”

He added some screencaps from the new platform (more on his post):

Post from: EveryJoe

Microsoft to Launch a new Analytics Tool

• Hourly Reporting
• Clickable URLs
• Cross Segmentation by Network Location
• Increased number of data rows per page
• Bounce Rate increase/decrease
• AdWords Integration

More features are listed in this knowledge base document.

Post from: EveryJoe

Google Analytics Graduates Beta and Gets Upgraded