H/T to Nathania Johnson at the Search Engine Blog.
Introducing Google Ad Planner
To make your life easier, we’re introducing Google Ad Planner, a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you’ve added to …read more

Brides, Dads and Grads…
There is a lot going on in June and Google wants to remind you how to use Adwords to take advantage of it through Demographic Bidding.
What Is Demographic Bidding?
“Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help.”
Can you tell me more? For instance, why would I want to use it or would it be worthwhile for me?
“Some publishers on the Google content network know certain individual details about their …read more

Feng, a member of the Inside Adwords crew, posted these on the 24th of January. I think they’re most worthy of passing on… thanks Feng.
Google Content Network Tips: Optimizing for a content network audience

Create separate search and content campaigns.
This will allow you to:

Optimize your ad groups and ad text specifically for content pages.
Target different audiences. If you sell flowers, you may want to create a content ad group to show your ads to couples by targeting pages relevant to them.
Use general keywords to strengthen the theme of your ad group, without affecting your search performance.

Think about the type of user …read more