Conversion University

We now move on to “Outcomes” which is further broken down into;

• Website Optimizer Overview: “Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you’d like to test — headline, image, promo text – and we’ll run an experiment on a portion of your site traffic to determine which content on your site users respond to best.”
• Website Optimizer Helpful Hints: “While it’s easy to set up experiments using Website Optimizer, each one will benefit greatly from a bit of preparation and planning before you begin. You’ll learn what works best for you after you’ve run a few experiments, but it’s always valuable to learn from others as well. We’ve provided a list of best practices and things to avoid when setting up your experiments.”
• Time on page as a conversion goal: “Conversions aren’t always associated with actions in the browser – a user who finishes reading an article, for example, won’t trigger an event in the browser to indicate that she’s done. In this case, it may be useful to count a conversion after the page has been loaded in the browser for a certain amount of time.”
• Experimenting with dynamic content: “If you have an e-commerce site with many products, chances are that you use templates to dynamically build each product page using content from a database. This scenario will illustrate how to experiment using dynamic content.”
• Tracking all movement past the landing page: “If you’d like to find out which variation encourages visitors to navigate deeper into your site from your landing page, Website Optimizer lets you specify multiple conversion pages for a single test page. In this case, you’re not concerned with the specific action that they’re taking, so much as that they’re taking action and not leaving your site after viewing your landing page.”

Once again, there’s more, including How To Improve your newsletter subscription rate, A/B testing in 5 minutes plus…

Post from: EveryJoe

Google’s Conversion University – Outcomes

Conversion University

We move on to “Onsite Behavior Analysis” which is further broken down into;

• Five Tips for Writing Effective Web Headlines: “One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline. Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read.”
• Five Questions To Ask of Your Site Search Data: “A search box is a goldmine of information for you the site owner, because each time visitors search your site, they tell you in their own words what they are looking for. This article shows you five key ways you can use the data in your Google Analytics Site Search reports to understand visitor intent.”
• Five Objectives of Website Copy: “Informative text is reassuring to visitors and it gives search engines something to crawl. Let’s look at five things you can accomplish with text.”
• Segmenting Your Visitors: “Segmentation is simply breaking your visitors into groups and examining traffic and conversion data for those groups.”
• Design Your Website for Increased ROI: “It’s easy to over-focus on driving traffic to your site while overlooking another equally important key to website ROI – content optimization. Make the time, money, and effort you’ve spent developing your online marketing pay off. Design a website that gets visitors to take action.”

And a bonus section – Six Steps To Conversion Health; “Consider these six points as you assess the strengths and weaknesses of your current site and plan your re-design.”

Post from: EveryJoe

Google’s Conversion University – Onsite Behavior Analysis

Conversion University

It all begins with “Acquisition” which is further broken down into;

• Sitemaps for Search Engine Optimization (SEO): “Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.”
• A Benchmark Strategy to Search Engine Marketing (SEM): “It’s easy to get caught up in keyword bidding wars. Don’t give in to this temptation. There’s a better way and it begins with finding a breakeven cost-per-click benchmark.”
• AdWords Targeting and Tracking Tips: “Here are five tips for targeting – and tracking – your ads effectively.”
• Optimizing your AdWords ROI with Google Analytics: “By looking at a single report in Google Analytics, you can see the ROI for each keyword you buy, spend confidently on the keywords that perform, and drop the ones that don’t. Here’s how.”
• Intelligent Advertising for Small Business: “You’d like more visibility for your site, and you’ve had a salesperson tell you about the benefits of buying a listing on her portal site. It sounds like a good deal, but how do you know? Here are a few tips that will help you make an informed decision.”

Conversion University is part of Google Analytics. (For those who didn’t know)

Post from: EveryJoe

Google’s Conversion University