This seems to be doing the rounds today on Uk blogs, I saw it first on Paul’s. It’s a glorious slow motion video from Schweppes – the moment when the water just stays in the air just made me go ‘wow’. Absolutely love it – a moment of Schweppervescence
Schweppes Burst from ipub on Vimeo.
Schweppes is part of the Cadbury’s group. Cadbury’s Dairy Milk, who produced Gorilla last year* have another ad that is due out this weekend. They’ve been teasing it on blogs, such as Viral Blog and through more traditional PR, such as in …read more

The network got a PR email from BuzzDash, announcing new features for its online polls. Not being something I’ve ever heard of, I took a look and found a nice little site, full of user chosen polls on entertaiment, politics and all things in between. It’s easy enough to create a poll but less easy to embed in the site. It wants to grab your log in details for many of the common free sites (something you should NEVER do unless you really trust the site) otherwise it will only email you the code, …read more