Clorox announced yesterday that they have joined forces with the Sierra Club in marketing their new natural cleaning product line Green Works. Green Works labels will boast the Sierra Club logo and pay a fee to the non-profit.
Green Works will start appearing on store shelves throughout the country this month and the Sierra Club logo will start appearing on Green Works near Earth Day (April 22) this year.
The Green Works products will include: an all-purpose cleaner, a glass cleaner, a toilet bowl cleaner, a dilutable cleaner, and a bathroom cleaner. All are at least 99 percent natural made from …read more

Are you being greenwashed? The answer, according to a new survey by TerraChoice Environmental Marketing, is yes. TerraChoice – who has been the official management, certification and delivery agent of the EcoLogo since 1995 – surveyed over 1,000 consumer products that were marketed as a “green” choice in Spring 2007. What they discovered is that more than 99% of products can not back up their environmental claims.
Here’s TerraChoice president Scott McDougall on the findings.

Out of the research, TerraChoice has come up with “The Six Sins of Greenwashing” – a resource for marketers and consumers. The six sins are (via ENN):

Sin …read more