Marketing message experts, driven by global warming fever, are more often linking green with lean

Value stream mapping, a lean analysis approach, is used to link wasteful production practices to reduced energy use. Consulting firms and companies have put together excellent lean programs focused on reducing waste which includes energy. But to say that all of “green” is the new lean is to attempt to piggyback an ill-defined concept onto a tried and true approach. It’s probably more accurate to say that lean concepts can be tenuously linked to some green efforts.

How do you view lean? Is green the new lean? In what way?

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Post from: EveryJoe

Green is the New Lean?

My fascination with how global warming and green messages are being used and abused by companies continues

“Green is the new lean. Attend this Learning Path to discover how you can apply green concepts to your daily work. Examine the financial implications of sustainable purchasing. Evaluate models and methodologies for greenhouse gas emissions and “greening” your supply chain. Discuss how to develop a successful and sustainable plan for your company.”

The first time I read this my scam alert went off. Upon closer analysis, I found many more questions being raised than answered and possible misuse of terms. This is typical for green messaging which, for me, is comedic. As I’ve exposed in my post on how Prius’ are worse energy offenders than Hummers, feverish global warming marketing is often behind “green” concepts. Notice how that phrase (global warming) is being used less and less in favor of the nicer “green”.

I reserve my comments for the most interesting claim, “green is the new lean” for the next post.

What do you think? Are you having trouble figuring out what is “green”? Do you have a “green” plan? Is green the new lean?

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Post from: EveryJoe

Green Messaging Gone Amuck