When Brands Fake Being Green
November 19, 2007 by Susan Gunelius
Filed under Marketing
According to a report by TerraChoice Environmental Marketing, ‘greenwashing’ (the act of deliberatley deceiving customers about the environmental practices of their company or green aspects of their products) is quite pervasive. In fact, the report cites ’six sins of greenwashing’ to help customers understand the potential deceptions that products branded as green may be guilty of perpetrating.
Jonathon Morgan at Green Daily did a great job of summarizing the six sins of greenwashing. Here’s a recap with a focus on branding:
