Case Study on Social Networking

Tapping into social networking is an idea that brands love, they want to network with their consumers but how do you do it?
Well I interviewed Pettrina Keogh of Gurgle.com on The Engaging Brand Podcast which you can find here,  to find out

Why use social networking to build a brand
Is the site to connect readers to readers or brand to readers?
How the site is seen as a hub of information rather than a website
How you attract people to the community
Why is social networking so important in brand engagement
Are there different strategies for different social media tools?
How to protect yourself legally on …read more