CORRECTION:  I picked up the story from NBC New York and Lunch’er Rich’s email on Midtown Lunch that a Mister Softee driver assaulted a Haagen Dazs street vendor.  Turns out, the driver was an independent and not affiliated with Mister Softee.  My apologies.

James Conway, President of Mister Softee writes:
Sean… your report of the fight involving the haagen-dazs vendor is incorrect. The truck / driver involved is a red & white independent truck – not Mister Softee. Go to http://www.midtownlunch.com for a picture taken at the scene.
My apologies for repeating the error…  I’ve corrected the post below.
_________________________________________________________________
The ice cream truck feuds …read more

Last week we posted the snarky email message from Ben & Jerry’s making fun of rival Häagen-Dazs’ supposed redefining the pint as 14 oz. rather than 16 oz.
Read:  Who’s Phonier? Haagen-Dazs? Ben & Jerry’s?
Being openly criticized on the immeasurably powerful FranchisePick.com blog obviously sent shockwaves through the factories to the boardrooms of Häagen-Dazs.
And rightfully so.
Today, we received this response to Ben & Jerry’s email from an obviously shaken Häagen-Dazs:
You may have seen a recent message from Ben & Jerry’s calling out our decision to downsize our Häagen-Dazs cartons.
While the reality is that size sometimes matters, we continue to believe that …read more

Check out this post on Ben & Jerry’s at Franchisor Marketing.  It’s pretty funny.
Seems that Ben & Jerry’s has built it’s brand, in no small part, by slamming rival Haagen-Dazs for being a phony corporate brand with a made-up pseudo-Scandinavian that means… nothing.

A current Ben & Jerry’s email campaign (subject line: A pint is still a pint!) blasts Haagen-Dazs for dropping the size of its “pint” container from 16 oz. to 14 oz.
But, really, which brand is being more devious here?
Ben & Jerry’s gives the impression that Haagen-Dazs is trying to pull a fast one.  In reality, Haagen-Dazs isn’t calling …read more