G4TV Hosts Halo 3 Countdown
September 24, 2007 by Susan Gunelius
Filed under Marketing
Similar to the record-breaking pre-orders and midnight release parties related to the release of a new Harry Potter book, 1 million copies of Halo 3 (available tomorrow) have been pre-ordered and over 10,000 stores plan to stay open past midnight tonight to capture early sales and excitement. Halo 3 even got five hours of countdown coverage on G4TV (the video gamers network) today. According to Morgan Webb, co-host of X-Play on the G4TV Network, ”It’s a test for the industry on how much hype can you successfully get around a game.”
The online buzz is certainly loud and strong surrounding what’s being called the biggest …read more




