After sucking in Hollywood celebs, the YouTube dance battle meme gets even more meta. Now it’s sucked in a YouTuber and MySpacer, fighting over a fictional YouTube character, played by a real YouTube star, crowdsourcing from a real audience, inspired by a fictional reun– oh no, I’ve gone cross-eyed.

Just watch the dance battle between KevJumba and Fred G., brought to you by Happy Slip. After that, vote for the winner.

Post from: EveryJoe

YouTube Dance Battle: KevJumba Vs. Fred G. by Happy Slip

What does it even mean any more to say a talent goes from Web-to-TV, when that talent’s already an established name?

In one TV interview about online video, my words were brutally edited to make “pure” online video stars seem somehow less professional than mediocre Web-to-TV sellouts. Chalk it up to big media bias. I never post my TV interviews because I honestly don’t give a damn about TV. If you’re reading this blog, you’re probably watching less TV anyway.

As online video advertising revenue grows, online video is rapidly maturing as a possible standalone medium for stardom. As Christine “Happy Slip” Gambito notes, online video is not a stepping stone.

Post from: EveryJoe

Online Video is Not a Stepping Stone