My Wii Epiphany

I had a bit of an epiphany today while I was sitting on the couch watching TV.
One reason Nintendo has done so phenomenally well with the Wii is that they have accepted that their target market isn’t comprised of hardcore gamers. They have embraced the casual gamer and Nintendo is cool with that and so cool in fact that they are taking their strategy strait to the bank.
The light-bulb moment – if you will – happened as I watched a commercial for the Wii Fit Plus. I’ve searched YouTube for the video and can’t find it so you’ll have to …read more