Indiana Jones on Seesmic

This weekend, the fourth installment in the Indiana Jones franchise opens in Cannes. The marketing juggernaut has been going for months – a huge part of the main audience for this movie was not even born 19 years ago when the The Last Crusade came out. The web wasn’t there either, so this was the first chance to see Indy being marketed in that space; the Indiana Jones web site has been trickling out exclusive behind the scenes stuff, the blogs have been simmering with anticipation and other online stuff has been rolled out, such as Indy Search …read more