Harry Potter: A Case Study in Excellent Branding
July 21, 2007 by Susan Gunelius
Filed under Marketing
The Harry Potter brand is a worldwide phenomenon. With the seventh and final book in the popular series (Harry Potter and the Deathly Hallows) being released today, and the fifth movie in the cinema franchise (Harry Potter and the Order of the Phoenix) currently breaking records at the box office, the Harry Potter brand is stronger than ever.
It seems like everywhere you turn people are talking about JK Rowling and Harry Potter. Even E!’s The Soup poked fun at the Harry Potter buzz with a chart similar to the one below.
