Harry Potter: The Story of a Global Business Phenomenon Hits U.K. Bookstores
June 15, 2008 by Susan Gunelius
Filed under Marketing
My first book, Harry Potter: The Story of a Global Business Phenomenon, was just released in the U.K. by my publisher Palgrave Macmillan. It won’t be released in the U.S. until August, but if you live in the U.K., you can get it through U.K. bookstores and websites now such as Amazon.
Harry Potter: The Story of a Global Business Phenomenon tracks the story of the business and marketing behind the Harry Potter brand, and asks the questions:
How did the Harry Potter brand become so successful?
Can the success of Harry Potter be duplicated?
The book includes case studies and theories discussing how …read more
