A cinematic experience??

I’m not entirely certain as to what a “cinematic experience” has to do with beer, but apparently that’s the route Belgian brewer Stella Artois will be taking over the next month. This novel approach to selling beer has certainly attracted a lot of attention in the blogging community, given that the primary vehicle for promoting the upcoming show is a blog. Even with a pretty decent connection there’s an awful lot of time spent waiting for things to load, so I’m not sure how well it will work, but it’s certainly novel.
So what is it with the Benelux brewers and …read more