I quite like this ad (from AMV BBDO), it takes something that could be pretty boring and turns it around, it’s slightly unexpected, despite the fact that in the UK, same-sex civil partnerships have been legal for a few years. But apparently it’s leading to plenty of complaints about it being inappropriate from people who would be uncomfortable discussing the situation with their children. There’s been no ruling from the ASA yet, nor any indication they are going to investigate. It’s really upset TV Scoop whilst the Telegraph has a more considered view.
So what do you think? Is …read more

More from Rebecca, who points me in the direction of another entry in the seemingly never ending stream of user generated advertisement promotions, this one from Heinz ketchup (US only), at the Top This TV challenge. There’s nothing too new here; it’s in conjunction with YouTube, it needs to be 30 seconds, you have to make it all yourself. At least in this one you win a cash prize of, what else, $57,000. IP rights are the same as most of these comps, once you reach semi-finalist stage, you assign all rights to Heinz. …read more