Bausch & Lomb Launches New Contact Lenses

Bausch & Lomb, best known for making contact lenses, is launching a multimillion dollar online marketing marketing campaign to pitch their SofLens® daily disposable contact lenses. The campaign targets adults from 25 to 34 and plans to educate the consumers on the benefits of daily disposable contacts.
One of the benefits mentioned — having a new pair of lenses every day. That can come in handy, especially if you don’t like to clean your contacts, or just plain forget to.
There are other benefits as well, according to the company. These new contacts are supposed to help reduce blur, halos and glare, …read more