BrandZ Top 100: Trends

The trends identified in this year’s Millwood Brown Optimor Brandz Top 100 are VALUE, VICE, AT HOME and WIRELESS.
Value is not surprising given this economy. Though luxury brands have a great opportunity for creativity, it’s the value brands that have an easy job at capturing customers, getting that repeat business and securing their brand names. “Brands that represent good value for money have done well, this is about quality as much as price, for example Wal-Mart (+19 percent), ALDI (+49 percent) and Auchan (+48 percent). H&M (+8 percent) is now the number one apparel brand.”
The vice brands are fun to …read more