Can blogs hurt your company?

I was reading an article in BusinessWeek on Consumer Vigilantes.  And it seems my pals over at HomeBizNotes.com is concerned with this too.
Mary Emma talks about now that any consumer can blog, if one is not happy, they can almost instantaneously start harming your reputation.
Customers are now putting up websites, videos and blogs to show their dissatisfaction.
I’ve also seen it happen with editors. Wired Magazines editor posted a list of bad PR people who had, in his opinion, spammed him with unsolicited press releases.
The moral if the story: customer service is key.
What do you think?  Can you prevent this from …read more