Brands who Twitter

First there was Janet and the Exxon Mobile twitter debacle, and now, Tim Walker uncovered the fact that the American Airlines twitter account was a fake as well. AA is aware of the situation and is taking care of it.
So, is Twitter, which is primarily a tool for individuals, right for brands? Some brands are doing it right, for sure. Zappos definitely is. Jetblue is out there and so is the New York Times. But I wonder if before brands jump into the Twitter arena with both feet whether it’s really the best place for them. Are they spending …read more