I noticed today that the Word of Mouth Marketing Association – WOMMA – is looking for “a few great full-time bloggers” to cover their Word Of Mouth Basic Training – WOMBAT – event in New Orleans, April 17-18. They are offering hotel accommodation but the bloggers have to make their own way to the venue.
That would be interesting, although New Orleans is too far for me to contemplate getting to right now, especially by the middle of next week.
But it led me to thinking about just what is involved in blogging a conference, on a basis similar to a …read more

Are you thinking a blog could be good for your business?
Are you perhaps in a line of business where not having a blog makes you the odd one out and you’re not sure what to do about it?
Would you like to start but your legal person says to be careful and you have so many other things to think about that here you are, six months or a year down the track, being careful, but with no blog?
Or are you confused by conflicting advice about blogging from well-meaning and expert or would-be expert friends and colleagues – do it/don’t do it, …read more

I’ve had experts explain trackbacks. I’ve read various explanations of blogging trackbacks, such as this on Wikipedia. But for quite a while I found it a challenge to bridge the gap between the theory, which I understood well enough, early enough (it’s not rocket-science), and the practice.

I think it’s the nature of the blogosphere that there are always new things competing for our attention. But I did figure out early on that trackbacks were one element of the blogging process that it made sense to get a handle on and apply effectively.