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Thursday, November 26th, 2009

Students influence HSBC

September 3, 2007 by Rachel  
Filed under Marketing

Students influence HSBC

HSBC recently decided to add back the interest to loans that had been taken oout by ex-students. Graduates had enjoyed being interest-free after they had left university and started work. As many graduates stated that they had take out a loan with HSBC because of the extension in loan status, many were, understandably, upset about the change on terms. Enter Facebook and groups. OVer 5000 joined a protest group in the social network site, to state their opposition to the change. It appears to have worked, even as an visible sign of the graduates feelings as HSBC have backed down, …read more


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