After defining standard online video ad formats, the Interactive Advertising Bureau now defines standard online video ad metrics. That means offering standard names and definitions for metrics relevant to various online video ad formats: overlay view duration, percent complete, etc.
What can be measured, can be managed. These metrics should make online video advertising more manageable — and thus, less scary.

The Interactive Advertising Bureau long ago set the standards for Web ads, and now they release standards for online video ads. This should help confused media buyers invest in the growing online video ad market.