EveryJoe » IAB http://www.everyjoe.com Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Fri, 11 Dec 2009 22:52:40 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 IAB Defines Online Video Ad Metrics http://www.everyjoe.com/articles/iab-defines-online-video-ad-metrics-184/ http://www.everyjoe.com/articles/iab-defines-online-video-ad-metrics-184/#comments Sat, 14 Jun 2008 21:06:23 +0000 Mike Abundo http://www.insideonlinevideo.com/2008/06/14/iab-defines-online-video-ad-metrics/ Post from: EveryJoe

IAB Defines Online Video Ad Metrics

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After defining standard online video ad formats, the Interactive Advertising Bureau now defines standard online video ad metrics. That means offering standard names and definitions for metrics relevant to various online video ad formats: overlay view duration, percent complete, etc.

What can be measured, can be managed. These metrics should make online video advertising more manageable — and thus, less scary.

Post from: EveryJoe

IAB Defines Online Video Ad Metrics

]]> http://www.everyjoe.com/articles/iab-defines-online-video-ad-metrics-184/feed/ 1 IAB Sets Online Video Ad Guidelines http://www.everyjoe.com/articles/iab-sets-online-video-ad-guidelines-184/ http://www.everyjoe.com/articles/iab-sets-online-video-ad-guidelines-184/#comments Tue, 06 May 2008 07:33:30 +0000 Mike Abundo http://www.insideonlinevideo.com/2008/05/06/iab-sets-online-video-ad-guidelines/ Post from: EveryJoe

IAB Sets Online Video Ad Guidelines

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The Interactive Advertising Bureau long ago set the standards for Web ads, and now they release standards for online video ads. This should help confused media buyers invest in the growing online video ad market.

Post from: EveryJoe

IAB Sets Online Video Ad Guidelines

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