I like what Yorkshire Tea are doing to promote their brand, getting people to try the beverage. As their slogan says: “Yorkshire Tea. Try it. You’ll see” I first came across them at Interesting 08, where they provided all the tea and biscuits. At the weekend, they were providing tea and cake for free at their stall at the Innocent Village Fete. You could take a break, sit down and get a lovely cuppa – heavily branded of course. It all gets people talking about the brand.

I love Innocent and the way they market, the way they work with their community. For the last few months they have been asking customers to knit tiny little hats and send them to the company, as part of their Big Knit campaign. They’ve now put all the hats onto bottles and shipped them out to Sainsbury’s, where you can buy them and get 50p of the price donated to Age Concern.
They’re now running a competition to win a year’s supply of smoothies if you submit your photos of bottles and hats. You need to submit …read more

Via PSFK I see that Innocent continue to bring us new ways to connect with them. Back in July, they did a small promotion with Starbucks – buy a smoothie and get a tree planted for you in Africa or India. Now they are back bigger and better, with the stated target of 100,000 trees to be bought in their ‘buy one get one tree’ promotion. They explain it all on their blog, where you can also explore all the other things that the brand get up to to bring things back to the community.

So buy your …read more