Purina has hooked up Oddcast to create an interactive viral campaign that is being promoted through a partnership with CBS Radio on its websites. Banner ads are also being run on other sites to market the campaign.
At beggintime.com, visitors can upload photos of themselves, as well as those of friends, relatives and their dogs. The photos are immediately transformed into a music video with the people and canines dancing to the MC Hammer’s “U Can’t Touch This,” but with the Beggin’ Time lyrics, “U Can’t Top This.”
The application allows users to pull images from their Facebook accounts to use in …read more

Many people are watching what they eat while also being concerned about the rising costs of groceries and eating out. To hit on both aspects, Quaker Oats is launching a “Go humans go” marketing campaign that will center on the benefits of whole grain oats.
Not only will Quaker Oats provide information about the health benefits of whole grain oats, they will also point out the fact that a bowl of oatmeal costs less than a quarter. In these tough economic times around the world, the message of value rings louder than ever.
The “Go humans go” slogan will be used in …read more

Though the goal of the “Made for Each Other” campaign is to promote the bond between Frito-Lay chips and dips, there’s a lot of fun along the way. The new animated destination at Madeforeachother.com is a unique website and interactive game.
Visitors can navigate through a landscape that begin in the sky and ends below the sea. Throughout the site users will encounter quirky animated characters that are half of a pair. They can be clicked on to match them to their soul mate.

Madeforeachother.com also allows visitors to compose their own tunes, play games and watch animated short films that …read more

Recently, GoDaddy.com has been asking its visitors to vote for which of two commercials they should air during the Super Bowl. After the votes were counted, GoDaddy.com decided against picking just one of the spots and instead bought a second spot during the Super Bowl.
GoDaddy.com, which is known for being the most popular destination for domain name purchases, has been busy in recent years running ads during the Super Bowl. Most of their ads have been edgy and have generally received positive responses.
By asking the public to vote on which commercial they want to be aired during the Super Bowl, …read more

Interactive components are essential when you have a website or an ad campaign that is targeting teens and tweens. The content site Quibblo.com (which is owned by Pangea Media) features fun quizzes and surveys that are loved by this age group.
Recently Quibblo was running an advertising campaign for movie, Hotel for Dogs, which opened on January 16th.  The campaign was comprised of a personality quiz that matches users with one of the dogs from the movie, each of which has a unique personality. Take the Quiz.

The goal was to build awareness regarding the movie through the quiz and website. Since the …read more

To go along with the popular Subway’s TV commercials, the sandwich chain created an interesting microsite at FreshBuzz.com a few years back. Although Subway.com is still the company’s main web property, this auxiliary site has everything scaled down in easy to digest portions.

At Subway FreshBuzz, you are greeted with a mini commercial with sound followed by a link that asked if you are ready to “Dare to Compare”. If you click the link, you see an easy to read table that compares Subway’s nutrition to that of McDonald’s and Burger King. This table quickly gets the message across that Subway …read more

The movie Bride Wars hit theaters today, starring Kate Hudson and Anne Hathaway. In collaboration, clothing e-tailer Bluefly has created a section of movie extras about the film – bluefly.com/bridewars – where readers can watch the movie trailer, play the Bridal Beatdown game, and also enter the Bride Wars Stories contest.

Visitors can tell their own story about bad taffeta gowns, wacky mother-in-laws and other wedding mishaps for a chance at a $1,000 shopping spree.
Additionally, today Bluefly lanched their new Facebook page for 2.0 brides-to-be and their wedding parties. Bluefly Wedding 2.0 aims to be a forum to share wedding …read more