Teens talk branding

Advertising is dead. That’s what I keep being told. But it isn’t really, not completely; for many people a TV, print or outdoor ad is they only way they learn about a brand. However, the idea of advertising is radically changing, with increasing channels and ways of communicating and the people who only get exposed to ads will reduce as other methods of marketing increase in an effort to capture more and more attention.
So is the move to online, engagement, interactive, game, conversational etc etc marketing working? Brandweek discussed a recent report that implies that it …read more