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Wednesday, December 2nd, 2009

The World Weighs in on U.S. Presidential Candidates Brand Images

June 15, 2008 by Susan Gunelius  
Filed under Marketing

The World Weighs in on U.S. Presidential Candidates Brand Images

A study of people around the globe by Pew Research Center shows that the international community likes Barack Obama’s brand image more than John McCain’s.  I suppose this isn’t a surprise.
The research shows that the world expects the next U.S. President to improve the country’s policies internationally, and they think Barack Obama will have a greater impact in implementing that change than John McCain.
Check out the results below which show the percentage of people who have “a lot or some confidence” in each U.S. Presidential candidate:


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