Color Meanings Around the World

Colors are an integral part of a brand strategy.  The color palette chosen to represent your brand can subconsciously communicate a variety of messages, and it’s been proven through market research that color directly impacts consumers. 
With that in mind, I’ve been looking for a good source to provide some insight into the psychology of color internationally.  For example, a color could convey happiness in the United States but mourning in another country.  If yours is an international brand, its essential that you consider color meanings throughout the world before you choose the color palette to be used in your logo, …read more