Era of the Social Media-Internet Specialist Over? Probably not.

Steve Rubel has a thought provoking post this morning about the wax and wane of Internet and social media-based careers (ooh is that a spam-bait intro or what!) saying that several “specialist” jobs are doomed for the dust bin.
In many ways, he has a point.  We will be expected as part of our jobs to understand and work with many forms of social media.  However, I think the role of the specialist won’t ever end as I see it.  Sure, everyone might be expected to understand social media, but someone will likely be responsible for that specifically (though maybe not …read more