Personal Brand or Reputation? Which would you prefer?

Internet famous. Rockstars. Gurus. All words that have been used to describe the people who are working a personal brand, rather than building their reputation.
Geoff Livingston has a fantastic post about the fine line between building your reputation or building your personal brand.
Some will argue that these two phrases are interchangeable, and yet, I have to agree with Geoff when he points out:
Reputation is built upon past experiences — good or bad, a real track record. Personal branding is often an ego-based image based on communications. [source]
When I look around at all of the people who are considered “internet famous” …read more