If you haven’t had a chance to take my survey yet, please do so at: http://beheardsolution.needssurvey.sgizmo.com

So far the results have been pretty interesting. Many of you are looking to jump into Web 2.0 and social networking, but aren’t sure how to do it – or even if they fit into your marketing strategy.
That’s why I’ve decided to bring in my good pals, Michele PW, Your $Ka-Ching! Marketing Strategist, and Mary Pat Kavanagh, Queen of Connections, on exactly what all of this is and how you can use these strategies to get more leads, contacts, customers and MONEY.
On June 24 at …read more

Yesterday, I discussed what tactics small businesses are choosing to invest their marketing dollars in. Today, I want to show you how much more you can do, cost effectively.
Here are my tips on making sure your Internet marketing is working for you – not against you.
Search engines aren’t the be all and end all.
Although search engines are important and you should use them, you need to drive your own traffic to the site to reach prospects and let the search engines know you’re alive and well.
That means providing content.
Use as many media as you can for an integrated approach. For …read more

B2B Reports recently released results of their survey on what small business owners’ invest in marketing-wise.
More than half used their marketing dollars on web design (53 percent). Many (43 percent) also added search engine optimization to the mix as well. And 41 percent also chose email marketing.
B2B Reports surveyed 800 small businesses.
Investing in Internet marketing is a great idea.
But, I must admit, I see a lot of small business owners make the wrong investment.
Having a website is great, but a pretty website that doesn’t keep customers coming back is a waste. And I see it all the time.
Sure, basic SEO …read more